Best White-Label Booking Software in 2025

White-label booking software is a ready-made system that runs under your own brand. Customers see your logo, colors, and domain, not the vendor’s name. The booking flow looks like a native part of your website or app.

In 2025, this approach matters for four main areas. Travel agencies and tour operators use white-label engines to sell flights, hotels, and cars under their own brand. Service businesses use white-label schedulers for salons, clinics, and consulting. Car rentals manage online bookings and fleet operations through branded portals. Event organizers sell tickets on their own domains instead of sending people to Eventbrite or similar sites.

These platforms usually support multiple languages and currencies. They connect to payment gateways, CRMs, calendars, and inventory systems. Businesses keep control over the customer journey and data, yet avoid building a full booking stack from scratch.

This combination of brand control and lower development cost is the reason why white-label booking tools gain so much ground in 2025.

How We Evaluated Platforms

The ranking in this guide is based on six core criteria. Each helps identify which white-label platforms deliver the best balance between branding control, features, and usability.

First, we looked at white-label depth and analized whether the platform allows full control of domain, logo, color scheme, and email templates.

Second, we assessed core functionality, such as payment processing, multi-language setup, and calendar or API integrations.

Third, we reviewed user experience for both administrators and end customers.

Fourth, we analyzed integration flexibility. Finally we examined pricing transparency and scalability. Moreover, we relied on real user feedback from sources like G2, Trustpilot, Capterra, and Reddit.

Best White-Label Travel Booking Platforms

ORX Travel

ORX Travel is an enterprise-grade booking platform for agencies and travel management companies. It gives full control over branding — custom domains, logos, and user interfaces.

ORX connects to over 400 airlines via GDS and NDC, plus hotel and car rental suppliers. It includes an integrated CRM, dynamic markup tools, and fraud prevention with 3-D Secure payments.

Agencies can configure flight or hotel search settings, custom fees, and policy controls. The platform supports multi-currency transactions and localized content for global markets. ORX also enables sub-agent networks with commission tracking.

Users say it “gives you everything you need to start selling flights, hotels, and cars under your brand.” Industry blogs highlight its strength in agent management and branding — an area where legacy GDS systems fall short.

The main drawback is the limited number of public reviews and longer onboarding due to close vendor involvement. ORX targets mid-to-large agencies, so small operators may find it too complex. Pricing is available only by quote and follows a SaaS model with setup and subscription fees.

Ulan Booking Software

Ulan Booking Software is a white-label travel booking platform built for agencies and tour operators that want to manage the entire reservation process under their own brand. It combines the flexibility of a custom system with the speed of a ready-made solution.

The platform supports multi-language and multi-currency bookings, allowing agencies to serve customers worldwide. It connects with key travel APIs for flights, hotels, and car rentals and offer secure payment processing. Agencies can define custom pricing rules, create bundled packages, or add upsells such as insurance, transfers, or local experiences. All within a branded booking flow.

Because it’s white-label by design, customers stay on the agency’s domain from start to finish. Travel companies often choose Ulan Booking Software for its clean interface and scalability.

Trawex

Trawex is a long-standing white-label travel system. It supports GDS and direct API connections for flights, hotels, and car rentals. Agencies get a hosted booking engine and optional mobile app under their own brand.

Key advantages include a full B2C booking engine, B2B agent platform, and mid-office tools. Multi-currency and multi-language support are built in. One user wrote that Trawex is “very intuitive and simple to use… offers excellent results.”

Drawbacks center on pricing transparency and support consistency. Some Trustpilot users reported higher live rates than shown in demos, calling the difference “a red flag.” Others complained about airfare markups exceeding €50 above airline rates. Implementation may also require custom work, which increases cost and time.

Pricing starts at about $5,000 for setup, plus annual or monthly fees. Trawex can be cost-effective at scale but requires due diligence before signing a contract.

Adivaha

Adivaha offers WordPress-based travel booking plugins and APIs for flights, hotels, and packages. It is popular among small and mid-size agencies that need a quick launch and full branding. Clients use their own domain and colors with no front-end mention of Adivaha.

It integrates with 40+ travel suppliers, including major GDSs. The company holds a 4.7/5 rating on Trustpilot, with users praising its “good and fast plugin” and “very supportive” team. Many note that support “kept on pushing to make sure my site works.”

Weaknesses include reliance on third-party APIs and WordPress limitations for heavy customization. Costs can rise if multiple modules are needed. Still, Adivaha’s one-time plugin purchases (around $1,000–$2,000) or subscription packages make it affordable. There are no transaction fees, and users describe it as “tailored to all types of travel partners… very user-friendly.”

Dolphin Dynamics

Dolphin Dynamics is a mature travel ERP used mainly in the UK and North America. It combines booking, CRM, and accounting in one system. The platform integrates with GDSs and hotel wholesalers for real-time rates and supports multi-currency transactions.

Agencies like the ability to manage reservations, invoices, and quotes in one place. Customizable documents allow branded vouchers and itineraries for clients.

Limitations include an older interface and a steeper learning curve. Some users report occasional lag and less flexibility in currency rules. Dolphin’s B2C website module is functional but not as polished as newer SaaS options.

Pricing follows a per-module license model, typically £10,000–£30,000+ for setup, plus annual support fees.

Best Appointment and Service Scheduling Platforms

Simply Book me

SimplyBook.me helps service businesses accept bookings online under their own brand. It supports more than 40 industries, from clinics and salons to gyms and schools. Each company can create a branded booking site or place a booking widget on its website.

The platform includes multi-location support, automatic reminders, and a mobile app for clients. Payments work through Stripe, PayPal, or Square. Calendar sync covers Google, Outlook, and Apple. Users on G2 rate it 4.6/5, saying it “looks professional and is easy to set up.”

A free plan covers core needs. Paid tiers (from $9.90 per month) add full white-label branding, coupons, and membership tools. Setup is simple, though advanced styling may take time.

SuperSaaS

SuperSaaS is a white-label booking tool used by varipous organizations worldwide. It fits clinics, consultants, and NGOs that need flexible scheduling without commissions.

You can place the booking page on your domain and send branded confirmations. It supports group or one-on-one appointments, resource sharing, and waiting lists. Integrations include Zoom, Google Calendar, and Stripe.

Users describe it as “simple, intuitive, and reliable.” The pricing is usage-based, starting from $8 per month. The interface is basic but practical, and the system works well across time zones and languages.

Ulan Booking Software

Ulan Booking Software gives service providers a white-label system to manage bookings, payments, and staff schedules. It fits clinics, salons, training centers, and consulting firms that want customers to book directly on their website.

The platform supports multi-location scheduling, automatic reminders, and calendar integration. Clients see a branded booking page that matches the company’s design. On the backend, staff can track availability, payments, and customer details.

Ulan’s engine can link with CRM or accounting tools and includes options for loyalty programs and recurring bookings. Businesses can launch within weeks, keeping full control over brand and data. It’s ideal for companies that want flexibility without building their own software.

OnceHub

OnceHub focuses on professional services that rely on structured client meetings. It works well for consultants, recruiters, and sales teams who need to connect bookings with CRM tools.

The system supports branded booking pages, lead routing, and video meeting links via Zoom, Google Meet, or Teams. It syncs with Google and Outlook calendars.

Users praise it as “a productivity game changer.” Security meets enterprise standards, and automation saves staff time. Prices start at $10 per user per month, and setup takes some learning but pays off quickly.

Bookafy

Bookafy is a clean, lightweight scheduling system for small businesses. It offers a white-label booking page, custom email templates, and integrations with Stripe, Zoom, and Google Meet.

It supports recurring appointments, group sessions, and multi-staff scheduling. The AI-based logic fills open time slots efficiently. G2 users rate it 4.7/5, noting that it “makes booking easy for both clients and staff.”

Plans start at $9 per month. Bookafy suits teams that need fast setup, clear branding, and a low learning curve.

Best Car Rental Booking and Management Platforms

Rentall

Rentall is a cloud-based car rental system used by independent and franchise operators worldwide. It supports multi-location fleet management, real-time pricing, and white-label booking portals that can run under a custom domain or mobile app.

The software integrates with QuickBooks, telematics providers, and keyless entry systems. Staff can manage vehicles, maintenance, and rate tables through a unified dashboard. Customers book cars online with instant confirmation.

Rentall holds a 4.9/5 rating on G2. Users call it “simple to use” and say it “reduces training time right out of the box.” The main drawback is the complex setup—fleet migration and rule configuration take time. Some users also noted delays with custom integrations.

Pricing depends on fleet size and number of locations. Small rental shops usually pay $100–$200 per month. Larger companies get custom quotes. Despite the setup effort, Rentall remains one of the most feature-rich solutions for growing rental brands.

Coastr

Coastr is a newer, cloud-based rental management platform built for modern mobility providers. It combines car rental software, telematics, and keyless entry in one system.

The platform lets renters unlock cars through a branded mobile app. It supports real-time GPS tracking, dynamic pricing, and multi-currency booking. Coastr’s marketplace of integrations connects to KYC verification, insurance APIs, and accounting tools.

Users on G2 rate Coastr 4.7/5, praising its “contactless rentals and smart automation.” Some mention that IoT setup requires installing OBD devices in vehicles, adding initial cost.

Pricing follows a freemium model: small operators can start free, while larger fleets pay per car per month. Coastr fits companies aiming to digitize operations and offer self-service rentals with a branded, app-driven experience.

RentWorks

RentWorks is a long-standing rental management system used by franchise operators and independent agencies. It includes fleet control, rate management, and accounting in one tool.

The system’s WebWizard module provides a branded booking page with real-time availability. It supports EMV card processing, insurance replacement rentals, and integration with GDS networks.

RentWorks holds a 4.5/5 rating on G2, praised for its “front-counter speed and accuracy.” Users like the dual-screen process for faster check-in and checkout. However, its Windows-based interface feels dated, and newer users report a learning curve.

Pricing follows a license plus maintenance model, with single-location licenses starting around $5,000.

Easy Rent Pro

Easy Rent Pro is a desktop-based rental solution used in over 70 countries. It’s popular with small and mid-sized car rental companies for its low cost and ease of use.

The system includes vehicle database, rate management, maintenance reminders, and invoice generation. The Online Reservation Plugin enables white-label bookings directly from the company’s website. Integration with QuickBooks and multilingual document templates adds flexibility.

Capterra users rate it 4/5, describing it as “simple and reliable.” Some note its interface is dated and lacks real-time telematics.

Licenses range from $1,000 to $2,500 one-time, with optional support plans around $200 per year. There are no per-booking fees, making it attractive for operators seeking full ownership and minimal running costs.

Ulan Booking Software

Ulan Booking Software offers rental companies a fast, scalable way to manage fleets and bookings under their brand.

The system supports real-time vehicle availability, dynamic pricing, and multi-branch operations. Customers book cars on a branded website or app, with all confirmation emails and receipts carrying the company’s identity.

Ulan integrates with payment gateways, CRM tools, and telematics systems for GPS tracking or keyless access. Rental managers can control maintenance, pricing, and reservations from one dashboard.

Compared to legacy systems, Ulan’s solution can launch in weeks, not months, and adapts easily to specific workflows.

Top Event Ticketing and Registration Platforms

Ulan Booking Engine

Ulan Booking Engine enables organizers to sell event tickets directly under their brand. It supports custom domains, multi-currency payments, and fully branded checkout pages. Event managers can design their own ticket types, apply promo codes, and track sales in real time.

The platform connects to payment gateways, CRM systems, and marketing tools like email automation. It works for concerts, expos, conferences, and sports events that want to avoid third-party marketplaces.

Organizers control their data and customer experience from start to finish. Thanks to its modular setup, Ulan’s system can add features like seating maps or group bookings as needed. It’s ideal for venues or agencies that want to grow their event portfolio while keeping all branding in-house.

TicketSpice

TicketSpice is known for flexibility and full control over event design. It includes a drag-and-drop page builder that helps create custom event pages with logos, banners, and background videos.

Users can build multi-day passes, reserved seating, and add-ons like parking or merch. Integrations include Stripe, Authorize.net, and Braintree. Funds go directly to the organizer’s account, no payout delays.

On G2, TicketSpice holds a 4.9/5 rating. One organizer said, “We saved 80% on fees and built a branded page in minutes.” The flat rate of $0.99 per ticket is predictable and cheaper than most competitors. The system can feel complex at first, but it rewards those who want deep customization.

Ticketsauce

Ticketsauce powers enterprise-level ticketing and white-label portals for media partners, festivals, and venues. Each client can run its own branded ticketing website or integrate checkout with an existing site.

The platform supports multi-currency payments, dynamic pricing, and RFID or barcode entry systems for large-scale events. It also includes advanced analytics and affiliate tracking for marketing campaigns.

Event partners value its reliability during high-volume sales and its on-site support services. Typical fees are around 3% + $0.99 per ticket, though enterprise clients often negotiate custom rates. It’s best suited for organizers that handle large crowds and need professional infrastructure rather than a self-service tool.

Yapsody

Yapsody offers a balance between cost and branding control. It lets venues and promoters host ticket sales on their own domain and remove all Yapsody branding under the Presenter’s Pro plan.

The software provides reserved seating, multi-currency support, and POS integration for at-door sales. It connects to major payment gateways and supports email marketing within the dashboard.

Users on Trustpilot rate it 4.5/5, often citing “great value and easy setup.” Pricing starts at a flat $0.50 per ticket, with free tiers for small or free events. For theaters, clubs, and community festivals, Yapsody offers a low-cost way to run professional-looking ticket sales.

Eventcube

Eventcube serves large organizers and sports clubs that want a full event management and membership system. The platform provides complete white-label control, encompassing ticketing, memberships, and virtual or hybrid events.

It includes multi-currency checkout, affiliate tracking, and API integrations with CRM and payment systems. Eventcube can also create custom-built event portals for brands needing specific workflows or visual design.

Organizers like its scalability and transparent data ownership. Pricing starts with a free plan charging 5% per ticket, or a Premium plan at $125 per month with lower fees. Eventcube fits best for high-volume or repeat events where organizers want both flexibility and direct brand presence.

How to Choose the Right White-Label Booking Software Provider?

Choosing a white-label booking platform depends on your industry, scale, and growth plans. The goal is to keep your brand front and center while managing bookings efficiently.

Focus first on your use case. Travel companies need supplier integrations and real-time inventory. Service providers prioritize scheduling and payments. Car rentals require fleet tracking, and event organizers value ticketing speed and seat management.

Check how much brand control the platform offers—custom domains, logo removal, and branded emails are essential. Ensure it connects with your CRM, payment gateway, and analytics tools through APIs.

Pricing should be transparent, ideally flat-rate or subscription-based with no booking commissions. Also, confirm that the provider meets data protection and compliance standards.

Finally, test usability and support quality before committing. A strong vendor should help you launch fast and scale without heavy technical input.

For a full guide with selection criteria and detailed comparisons, read our related article: How to Choose a White-Label Booking Software Provider.

Which White-Label Booking Platform Is Best for You?

The best white-label booking software depends on your sector, priorities, and budget. Each category offers strong options tailored to different needs.
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​For travel businesses, ORX Travel and Trawex stand out for deep supplier integrations and global coverage. Service providers will find SimplyBook.me and SuperSaaS practical for fast deployment and easy customization. Car rental companies may prefer Rentall or Coastr for multi-branch management and connected telematics. Event organizers seeking complete brand control can rely on TicketSpice or Eventcube for their scalable, customizable environments.
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​Ulan Booking Software appears across categories for a reason. It adapts to different industries and supports full white-label implementation under one modular framework. Its flexibility and API-first design make it a strong choice for companies wanting to own both brand and customer experience.
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​Before deciding, compare pricing, integrations, and setup time. The right choice is the one that lets you launch quickly, scale easily, and grow your brand, not the vendor’s.