Back to all Articles

by Karol Andruszków
Karol is a serial entrepreneur who has successfully founded 4 startup companies. With over 11 years of experience in Banking, Financial, IT and eCommerce sector, Karol has provided expert advice to more than 500 companies across 15 countries, including Poland, the USA, the UK, and Portugal.

What Types of Technology Helped the Gig Economy Grow?

Photo representing the subject of the blog

The gig economy has transformed how people work and connect with job opportunities. But what types of technology have helped the gig economy grow into the global powerhouse it is today?

Technology has been the backbone of this economic transformation. In this article, we’ll explore the innovations that keep the gig economy growing.

Moreover, we’ll highlight what’s on the horizon for gig workers and businesses.

What Is the Gig Economy?

The gig economy is a type of job market where short-term contracts and freelance work are more common than permanent jobs. Workers (known as gig workers), take on tasks or "gigs". The types of gigs can vary from food delivery to ride-sharing services. Instead of working for one employer long-term, gig workers often work for various clients or companies.

The gig economy has sprinted with the rise of technology and apps that connect workers with customers. Uber, DoorDash, and Fiverr are examples of popular gig apps.

Key Characteristics of the Gig Economy:

  • Flexibility for workers to choose their hours and projects.
  • Access to a global talent pool for employers.
  • Reliance on digital platforms to connect workers with clients.

This happened because technology simplified gig work and created more opportunities for workers. Read our previous article to better understand what is gig economy.

how gig economy works

6 Types of Technology That Have Helped the Gig Economy Grow

Technology plays a central role in facilitating gig work by connecting workers with clients, streamlining operations, and enhancing efficiency. Let’s dive into the key technological innovations powering the gig economy.

Mobile apps technology

If there’s one technology that defines the gig economy, it’s mobile technology. Smartphones have become command centers for gig workers. They allow people to pick up jobs, track progress, and manage payments. You can handle all these with an app on your mobile device. The gig work apps are designed to make this process as seamless as possible, both for the workers and their customers.

Let’s take Uber as an example. The driver’s app doesn’t just offer a way to accept ride requests. It provides the driver with real-time navigation, track earnings and feedback on performance. It’s more than just a tool- it’s a partner that simplifies the job.

Apps like Instacart let grocery shoppers see orders in real time. They can talk to customers and get paid quickly. These apps are made to meet the needs of gig workers. Simply put, they make each step easier.

The real game-changer here is the flexibility mobile apps provide. Imagine being able to log into an app, see what jobs are available, and decide on the spot whether you want to take one.

There’s no need for long-term commitments or rigid schedules. A smartphone only and a willingness to work.

In-app payments eliminate the hassle of invoicing or waiting for checks. Payments often happen automatically, directly into the worker’s account.

Mobile technology has taken gig work from a concept to a thriving reality. It allowed workers to have a pocket-size tool and find work in a few clicks.

Gig Economy Platforms and Talent Marketplaces

Gig economy platforms serve as digital marketplaces that connect workers with clients. They make it easier for freelancers to find work and for businesses to hire the right talent. Think of platforms like Fiverr, Upwork, and Freelancer - they’re more than just websites.

They act as ecosystems where freelancers show their skills, and businesses find the expertise they need. These platforms make hiring easier and more efficient when it comes to quickly finding the right talent. What makes these platforms revolutionary is their ability to erase geographical boundaries. Thanks to these digital marketplaces, a graphic designer from Poland can easily find a client in NYC.

A great example is TaskRabbit. It connects people with professionals for assembly and home repairing tasks. What sets TaskRabbit apart is its laser focus on user experience. Primarily, It not only helps clients post tasks. It actively matches them with the right person for the job based on skills, availability, and location. The result? A seamless process for both workers and customers.

We’ve had an opportunity to collaborate with TaskRabbit and elevate their technology even further. Our team developed a Teamo application. The main goal was to streamline their operations and enable integration with IKEA. It’s a perfect example of how thoughtful tech development can make a good platform even better.

If you're curious about the work we did, you can check out our detailed case study here - Delivery Service App for IKEA and Taskrabbit.

Payment Technologies

In the gig economy, getting paid promptly and reliably is not just a convenience, it's a lifeline. Imagine completing a project for a client halfway across the world and wondering when, or if, you'll be paid. Payment technologies have stepped in to eliminate this uncertainty.

Thanks to them receiving compensation became straightforward, fast, and secure. Platforms like PayPal, Venmo, and Wise are at the forefront of it. They successfully help gig workers focus on their tasks without worrying about delayed payments.

Let’s take PayPal as an example. For many freelancers, it’s the go-to platform. Why? Because it offers instant payment notifications and an easy way to access funds. The ability to transfer money directly to a bank account with a few clicks has made life significantly easier for gig workers.

Wise, for example, has revolutionized cross-border payments by lowering currency conversion fees. This is a game-changer for freelancers working with clients worldwide. It lets them accept payments in different currencies without losing much of their income to high fees.

Stripe is a major player in payment processing for gig platforms. It powers secure and fast transactions for many apps and websites. Freelancers may not notice Stripe working behind the scenes, but they enjoy its smooth payment experience.

These technologies do more than process payments. Many offer features like automated invoicing and detailed transaction records. These tools help gig workers manage their finances with ease. 

Cloud Computing Enabling Remote Collaboration

Cloud computing has changed the way gig workers approach their jobs. This technology makes it easier than ever to work remotely and collaborate. You can access your files, communicate with clients, and manage projects without even stepping into an office. That’s the power of cloud technology. It’s not only about convenience. It’s the backbone of how freelancers and gig workers operate in today’s globalized economy.

Take tools like Google Drive or Dropbox, for example. These tools allow gig workers to store and share large files with clients or team members anywhere in the world. Whether it’s a designer uploading high-resolution graphics or a content writer sharing drafts. These types of tools remove distance barriers and ensure everyone stays on the same page.

And it’s not just about file storage. Communication tools like Slack and Microsoft Teams have elevated how gig workers interact. These platforms act as virtual offices. Idea flow, instant messaging and video calls are all just a click away. For many gig workers, these tools have become vital to their professional relationships with clients.

Project management platforms like Asana and Trello have also become staples in the gig economy. They allow freelancers to juggle different tasks, set deadlines, and track progress in real time. With these tools, even the most complex projects feel manageable and organized.

Artificial Intelligence (AI) and Automation

AI and automation are doing more than just making gig work faster. They’re completely changing the way platforms operate. Imagine logging into a freelancing platform and being instantly matched with projects that fit your skills. That’s AI at work. It’s using data to connect workers and clients in the smartest way possible.

Take platforms like Upwork, for example. Their AI doesn’t just recommend jobs randomly. It analyzes your profile, past work, and even client preferences to find the best match. This means less time searching and more time earning. For freelancers, it’s a game-changer.

But it doesn’t stop there. Automation is tackling the boring, repetitive stuff that no one wants to deal with. Need to invoice a client? Tools like QuickBooks can handle it automatically. Have a dozen payments to track? No problem - automation keeps it all organized. These tools free up time, letting gig workers focus on what they do best.

And then there’s the big one: security. AI is like a watchdog on gig platforms, spotting suspicious activity and keeping scammers at bay. It’s why freelancers and clients can trust these platforms to be safe and fair.

The real excitement comes with generative AI. This tech is helping gig workers create faster and better. Writers are using tools like ChatGPT for brainstorming ideas. Designers are leveraging AI to automate parts of their creative process. Even developers are getting AI-powered coding suggestions.

In short, AI and automation aren’t just making the gig economy more efficient—they’re making it smarter, safer, and more creative. These tools are reshaping what’s possible for freelancers everywhere.

GPS and Location-Based Services

GPS technology is the backbone of many gig economy jobs, especially in transportation and delivery. If you're trying to deliver food or give someone a ride without knowing the best route—that’s where GPS steps in. GPS is a productivity booster for gig workers and a trust-builder for customers.

Take ride-sharing apps like Uber and Lyft. GPS not only helps drivers get from Point A to Point B.

It matches them with nearby passengers in real time, calculating the fastest routes, and even adjusting for traffic. For drivers, this means less time idling and more time earning. For passengers, it means quicker, smoother rides.

The same applies to delivery platforms like DoorDash. GPS doesn’t just guide drivers to their destinations - it optimizes routes to save time and reduce fuel costs. That’s a win for both the worker and the customer waiting for their order.

Fleet management also benefits from GPS technology. Companies can check their gig workforce online, ensuring efficiency across the board. If a driver gets delayed, dispatchers can quickly reroute others to fill the gap. It’s a level of coordination that would’ve been impossible without GPS.

But GPS it is not only about efficiency, it’s improves customer confidence. Customers trust gig platforms because they can track their rides or deliveries in real time. That transparency builds confidence and loyalty, keeping them coming back.

gig economy technology

The Gig Economy in Numbers

  • Gig workers are projected to contribute nearly $500 billion to the global economy in 2024.
  • In the United States, freelancers make up 39% of the workforce, totaling approximately 60 million individuals.
  • Platforms like Upwork have enabled freelancers to earn over $10 billion since their inception, with more than $2 billion earned in 2022 alone.
  • Mobile technology plays a crucial role, with the majority of gig workers relying on smartphones and apps to find jobs, communicate, and manage tasks.
  • Almost 50% of U.S. gig workers earn less than $50,000 annually, highlighting the importance of prompt and secure payment systems like PayPal and Stripe.
gig economy in numbers

What Technologies to Look For If You’re Building a Gig Economy Platform

If you’re planning to build a platform like Upwork or TaskRabbit, the tech you choose can make or break it. It’s not just about connecting gig workers with clients. You need features that are fast, reliable, and easy to use for everyone. Here’s what to focus on:

#1 The backend is the core

It powers everything from user authentication to job matching. A microservices-based architecture is your best bet. It gives you the flexibility to scale specific parts of your system as your user base grows. Technologies like Node.js or Python with Django or Flask frameworks work well for this purpose.

#2 Start with Mobile-First Design

Gig workers live on their phones. They check jobs, accept tasks, and chat with clients—all from their mobile devices. Your platform must look and work great on small screens. Keep the design simple and fast. Use tools like React Native or Flutter to ensure your app works across both iOS and Android. Add features like push notifications to alert users about new gigs instantly. A mobile-first approach isn’t just nice to have - it’s essential.

#3 Add Analytics Dashboards

Data is gold for both admins and users. Create dashboards that show real-time analytics. These dashboards can highlight trends, track user engagement, and spot potential issues. For gig workers, an earnings tracker or job history overview adds transparency. Tools like Google Analytics or Tableau can help you build these features. Giving users clear, actionable insights makes your platform more valuable.

#4 Offer Instant Payment Options

Getting paid on time is a top priority for gig workers. Make it easy for them to receive money right after they complete a job. Payment gateways like PayPal, Stripe, or Wise work well for this. You can also add a wallet system, so workers can manage their funds directly within your platform. The faster and simpler the payment process, the happier your users will be.

#5 Include Value-Added Services

Go beyond just connecting workers and clients. Offer extras that help gig workers in their daily lives. For example, add tools like a tax calculator, or partner with companies to provide discounted insurance or healthcare. You could also offer skills training or certifications to help workers grow professionally. Learn how these small touches like value added services can set your platform apart. 

#6 Implement Real-Time Features

Your platform needs to work in the moment. Features like instant messaging, live updates, and real-time gig notifications keep users engaged. Tools like Firebase make it easy to add these functionalities. Think about apps like TaskRabbit, where workers are notified about nearby tasks instantly. This keeps everything flowing smoothly and helps workers respond quickly.

#7 Use GPS for Location-Based Services

If your platform involves physical tasks, like deliveries or handyman services, GPS is a must. Use Google Maps or Mapbox to enable features like task location and route optimization. This helps workers save time and makes the experience better for clients too.

Quick Advice

To build a successful gig economy platform, you need to think about what users truly need. Start with a mobile-friendly design, make payments quick, and add real-time features. Then, go the extra mile with analytics and services that support gig workers in their daily lives. If you get the tech right, your platform will stand out and grow.

 

Otherwise contact us at business@ulansoftware.com - to get it done right! 📩

Final Thoughts

The gig economy has taken off because of smart technologies that make life easier for workers and businesses. Mobile apps, payment systems, AI, and GPS have changed the game. They’ve made freelancing simple, flexible, and rewarding. It’s easier than ever to find gigs, get paid fast, and work on your own terms.

Looking ahead, technology will play an even bigger role. AI tools will get smarter, platforms will become more advanced, and gig work will be faster and safer. For businesses building these platforms, the key is to keep things user-friendly. Make sure the design is simple, the features work seamlessly, and you’re offering extras that truly help workers and clients.

The real success of the gig economy is about balance. With the right tools and a focus on those needs, businesses can create platforms that grow and help shape the future of work.

Table of Contents:

What is the gig economy?

6 types of technology that have helped the gig economy Grow

The gig economy in numbers

What technologies to look for If you’re building a gig economy platform

Final thoughts

Inspired by what you read?
Let’s create it
together!

Contact Us!

Recommended Articles

What Types of Technology Helped the Gig Economy Grow?
Tue, Dec 10

What Types of Technology Helped the Gig Economy Grow?

Discover what technology helped the gig economy grow into a global phenomenon. From mobile apps and AI to payment systems and cloud computing, explore the innovations transforming gig work.
Banking as a Service (BaaS) Explained
Thu, Nov 21

Banking as a Service (BaaS) Explained

Learn what Banking-as-a-Service (BaaS) is, how it works, and why it’s reshaping financial services. Explore its benefits, trends, and future potential.
Examples of Value Added Services (VAS) in Banking
Thu, Nov 21

Examples of Value Added Services (VAS) in Banking

Check impactful examples of Value Added Services (VAS) in the banking industry, data insights and what you can achive by implementing VAS.