Online Booking Platform
The online booking platform we developed is accessible both through a central online portal and as an embedded application, that could be easily added to any business's website with a single line of code.
This dual-access approach provides exceptional flexibility, allowing businesses to seamlessly integrate booking functionality directly on their own sites.
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About the Project
Our client expected to create a versatile online booking platform designed to support a wide range of services. The platform should operate as both an online marketplace and a SaaS (Software as a Service) solution, allowing businesses to integrate booking functionality directly into their own websites.
The setup should provide value to both the marketplace and vendors by allowing companies to avoid commission fees for repeat customers while contributing traffic and trust to the central marketplace.
Project Goals
The primary goal of the project was to create an online booking platform that could operate flexibly across multiple channels, supporting both direct bookings on the central marketplace and bookings on individual businesses' websites.
What we Delivered
Distributed Booking Engine
We developed a distributed booking engine that enables seamless integration across multiple websites.
With just one line of code, businesses can embed the booking functionality directly on their website, allowing customers to book services without navigating to a separate portal.
The architecture we built provides vendors with the freedom to manage bookings for existing customers without paying marketplace commissions, a key differentiator that adds value for businesses.
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Multi-Step Booking Workflow
The platform features a streamlined, multi-step booking workflow designed for ease of use and accuracy.
Customers can select their desired service, choose a date and time, log in or register, confirm personal information, review their booking, and receive a confirmation—all within a few guided steps.
This structured process minimizes booking errors, captures essential data, and enhances the user experience by making the process intuitive and efficient.
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Back-Office Management Panel
We developed a back-office interface with three key management panels that simplify the administration of reservations, availability, and staff.
The back-office dashboard enables vendors to adjust booking settings, track availability in real-time, and manage services with minimal training.
Designed to be intuitive, the interface supports even non-technical users, enabling them to control the booking system efficiently and make adjustments as needed.
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Automated Loyalty Programs and Review Collection
A fully integrated CRM system lies at the heart of the platform, capturing customer data at every interaction and using it to build long-term loyalty.
Following each booking, the system automatically initiates a review request, helping vendors collect feedback effortlessly.
This data is stored and managed within the CRM, allowing businesses to re-engage customers through loyalty programs and tailored communications.
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Business Impact
The successful completion of the online booking platform project has provided significant advantages for both the client and participating vendors.
The flexible booking engine allows vendors to integrate booking functionality directly on their own websites, giving them more control over customer interactions while reducing commission costs for repeat clients. This feature has proven particularly valuable for businesses with a loyal customer base, as it enables them to maintain customer relationships without incurring additional fees.
The project has successfully demonstrated the potential of a SaaS-enabled marketplace to support both marketplace growth and vendor autonomy, providing a scalable solution that adapts to the evolving needs of businesses and their customers.
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